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Advertising & Sponsorships 3 min read Intermediate

Ad Creative Specifications, Formats & Click Tracking Analytics

Design guidelines for banner creatives, supported image dimensions, copy guidelines, and understanding click & impression analytics.

1 Standard Creative Dimensions

We accept high-resolution PNG, JPG, and SVG formats. Recommended dimensions:

* **Header Banner:** 728x90 px (Desktop) / 320x50 px (Mobile responsive).
* **Hero Sidebar Sponsor (Above Weather):** 300x120 px compact card or responsive banner.
* **Homepage Billboard:** 970x250 px (Large Billboard) or 728x90 px.
* **Listing Sidebar Rectangle:** 300x250 px (Medium Rectangle) or 600x500 px (Retina 2x).
* **In-Feed Sponsor Cards:** 600x400 px or native logo with headline text.

2 Click Tracking & Analytics

1

Every sponsored ad on Sunapee.net uses privacy-friendly redirect click tracking (/ad/click/{ad}).

2

Advertisers receive monthly reporting detailing total impressions, verified unique clicks, and click-through rates (CTR).

3

Custom UTM campaign tracking parameters are supported so you can monitor leads in Google Analytics or your CRM.

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